Jab, Jab, Jab, Right Hook – Book Recommendation
Many of you have probably heard of a guy named Gary Vaynerchuk. He runs a bunch of businesses, but he’s also a thought leader on marketing in general. And he’s written a book called “Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world“.
The main premise behind this book is the idea that as a business owner, we can use social media to connect with our audience, with our customers and potential customers. But we have to approach it not as “ask for the sale, ask for the sale, ask for the sale” which I see so many businesses doing.
And I get it because ultimately you think, Oh, I better post on Facebook. I better ask people to buy my product cause that’s what it’s for. Right? But that’s a broadcast mindset. If you keep doing the same thing on social media, people are going to start to ignore you. This is more of a give, give, give, give, and then earn the right to ask for a sale. The title, “Jab, Jab, Jab, Right Hook” is obviously a boxing reference.
The idea being constant jabs, then you come in with a strong right hook to, in this case, make a sale or make a request for a sale. His idea is you’re supposed to give value, give value, give value, continue giving value, so that the audience, the people who are consuming your content, feel like you’ve given so much value that they almost have to buy something from you.
In my case, I’m trying to provide value right now as Do Good Media. I’m not asking you to hire me to build a website or shoot a video for you. I want you to win because if you win, then our community thrives. There is more commerce happening locally. And there’s a better chance that my kids will stay here when they’re ready to go out into the workforce. So I’m trying to give value. Hopefully at some point it comes back and you end up hiring me, but that’s not the point – I want to give you value. That concept comes straight from this book: “Jab, Jab, Jab, Right Hook“.
Gary Vaynerchuk, check him out. Just be aware that he is very vulgar. He curses like a sailor. And if you’re sensitive to that or it’s a off-putting, I get it, but I’m, it doesn’t change the fact that his content, his ideas are pretty spot on. So as a small business, think of how you can give value, give value, give value, give value, and then ask for a sale.
If you thought this was interesting, we’ve got another video about “The Pumpkin Plan” by Mike Michalowicz. https://www.youtube.com/watch?v=mBy0oBWdLUQ