One of the things we talk about a lot around the Do Good Media office is the best way to engage people on Facebook. We are constantly looking for ways to help our clients engage with their audience and Facebook is constantly changing how posts show up in the newsfeed! We have a few suggestions that might help your business – BUT – this is something you must stay on top of! What we’re posting below is relevant for TODAY, July 24, 2014 – a week from now…who knows? The one the we ARE sure of: if your businesses plans to spend marketing dollars trying to attract customers on Facebook, you’d be wise to hire someone who stays on top of the ever-changing Facebook landscape! Here are some tips for more engaging facebook posts!
1. Photo posts get 39% more interaction
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.
2. Shorter posts get 23% more interaction
Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can even get up to 66% more engagement if you cut it down to less than 80 characters.
3. Using emoticons increases comments by 33%
If you thought emoticons were only for teens, you might want to rethink that idea. According to this AMEX OPEN Forum infographic, emoticons can make a big difference to your engagement rates. No only do posts with emoticons get 33% more comments, they also get shared 33% more often. Even better: they get liked 57% more often than posts without emoticons.
4. Engagement rates on Thursday and Friday are 18% higher
Compared to other days in the week, Buddymedia’s study found that engagement rates for Facebook are 18% higher on Thursdays and Fridays. As they put it, “the less people want to be at work, the more they are on Facebook!”
5. Question posts get 100% more comments
If comments are the kind of interaction you’re after, questions might be the way to go. According to an infographic by Kissmetrics, they get 100% more comments than standard text-based posts. HubSpot shares a similar finding, although this data points out that question posts often get fewer likes and shares than other types of posts.
6. 35% of Facebook Fans like a page so they can participate in contests
If you’re chasing down new fans, a contest seems like a fairly good way to encourage likes. A report from earlier this year showed that 35% of Facebook fans liked Facebook pages specifically to compete in contests. Contests obviously solicit interaction by asking for people to enter. It turns out this can work, as ‘caption this photo’-style contests actually bring in 5.5 times more comments than regular posts.
7. 42% of Fans like a page to get a coupon or discount
According to Socially Stacked, 42% of Facebook fans like a page in order to get a discount or coupon. A study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. Giveaways and sweepstakes came in just behind coupons as highly engaging post types.
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