Blog - Do Good Media

Small Town Businesses are the Heart of a Community

As a business owner in a small rural town, I can tell you that locally owned businesses are like the heart of the community. When they thrive, good things happen. And when they struggle, you can feel the pain throughout the town. Let me paint you a picture. Imagine...

What is a Grunt Test?

What is a Grunt Test?The name "Grunt Test" comes from the founder of StoryBrand, Donald Miller. He says your website should be so clear quickly that even a caveman should be able to grunt in agreement. Another way to think about it is a "5-Second" test. Can your...

Jab, Jab, Jab, Right Hook – Book Recommendation

Jab, Jab, Jab, Right Hook - Book Recommendation Many of you have probably heard of a guy named Gary Vaynerchuk. He runs a bunch of businesses, but he's also a thought leader on marketing in general. And he's written a book called "Jab, Jab, Jab, Right Hook: How to...

Making Your Website Secure

Making Your Website SecureIf your site isn't secure, you might be leaving a gaping hole for ne'er-do-wells, miscreants, bad guys. Really, anyone with bad intentions could take the information from your customers, just because you don't have it secure.The fourth way to...

Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?Some terms you may have heard are mobile-friendly or mobile-optimized or mobile-first. All these terms, essentially, mean that your website is optimized to look good on any screen size. Mobile Devices are King The third way to know your...

Why is Your Website Slow?

Why is Your Website Slow?So how quickly does your website load? When you put in your domain and you click enter, how long does it take for that site to actually come up? If you've been around for a while, you probably remember the sound of dial up. It was the worst,...

Does Your Website Have a Call to Action?

If you're wondering, "How could my website be broken if it's up and I'm looking at it?" This tip is for you. A website isn't necessarily broken only when it's not up and running, it's broken when it's not doing it's job. This might even be the most important thing for...

How to Handle Negative Reviews Online

How to Handle Negative Reviews Online You’ve got a small business and are ready to crush it online. You care about your reputation in real life, so you might as well be caring about it online, too. Sometimes people will leave reviews of your business online. Reviews...

10 Drone Questions we answer all the time.

We have drones, you have questions. At Do Good Media, we get questions about drones and drone photography, drone videography. Some of the questions we get there are things like ... “Can't you just fly that drone in my house?” Uh, no. Number one, no. We're not going to...

What does it mean to be a licensed drone pilot?

Business owners of all kinds request drone photos or videos of their business, buildings, or operations. We’ve worked with farms, real estate agents, homeowners, tourism agencies, hotels, music festivals, government agencies and everything in between. Sometimes they...

Video in the classroom

I was invited to share some videography tips with Suwannee County school district teachers at a professional development workshop. This post is intended to be a supplement to the 50 minute workshop. I will include some links to the resources I discussed, and may add...

How To Handle Negative

Negativity sucks! It sucks the joy from the moment. It sucks the life out of a business owner who doesn't know how to handle it. And if it's completely ignored, it sucks the confidence out of your loyal customers and potential customers. So how do we deal with...

Three Tips for Small Business Marketing

Today, I want to share 3 marketing tips for small businesses in small towns. Two of these tips are immediately actionable, and will deal with social media productivity. The third is a general tip, but is very important when it comes to your business reputation in a...

Suwannee County Brand Development

About a year ago, Do Good Media was hired to help produce a brand identity for Suwannee County, FL. The office of Suwannee County Economic Development brought us on to take the ideas from the committee and turn them into a fleshed out brand. The purpose was to...

Economic Development Summit

Earlier today, Steven and Cassin had the opportunity to cover an interesting event held at the Spirit of the Suwannee Music Hall. The event was put on by a collaboration of local educational organizations including Suwannee District Schools & North Florida...

“The Giver” & designers

I just watched "The Giver". It was a refreshingly good film. I recommend it. If you haven't seen it, here's the basic plot: In the future, after the world experiences near extinction, the new society is founded on a few immutable principals which ultimately rob the...

How to share a Facebook Event

We work with a lot of local businesses and community organizations that organize local events and try to market those events on social media, like Facebook. In this post, I'd like to show you how to share an event on facebook using an event in Live Oak, FL called...

Art Splash

We always look forward to taking photos at Art Splash each year. The kids are able to explore their creativity and the teachers do a great job teaching the kids new skills. We are strong supporters of kids exploring their creativity at a young age. Who knows, there...

Social Media Mistakes 3

This is the last part of a 3 part series on the simple mistakes businesses make with social media. Our Creative Director, Steven Schneitman, discusses what metrics a business should be looking at and acquiring a goal for your business. Make sure to check out Part 1...

Social Media Mistakes 2

Now that you have learned to keep your page current and to choose your voice according to your platform, you need to know when to broadcast and when to have a conversation with your audience. A simple mistake we see businesses make is broadcasting instead of entering...

Social Media Mistakes 1

While working with many clients, we have come across some simple mistakes that most businesses make with social media. This video is Part 1 of a 3 part series that explains these mistakes and how to affectively use social media. Some topics covered in Part 1 are...

Developing a Website

ALMOST every business needs their own website. There are possibly a few exceptions of hyper local businesses that only serve customers in a physical location... (and for those businesses, a website is still an option... but maybe not required). When considering a...

Sponsoring the Soccer Team

We love sponsoring a local recreation department soccer team (full disclosure: The Boss has 2 kids that play on the team!). But when those kids play we have so much fun watching them learn the game, skills, and lessons associated with soccer: Teamwork, Dependability,...

SAVE SAVE SAVE

So there's a pretty common keyboard shortcut that almost every designer uses often (and too often forgets to use). It's [Command] + [S] Simple. Profound. And a nightmare when you get so wrapped up in the project you don't use it! This shortcut "saves" your work. I...

Choosing the Right Facebook Page Category

What are the types of Facebook pages and which category is right for your business? In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list...

Royster Family Session

We had the pleasure of shooting a family session at the beautiful, Heritage Park & Gardens. Shooting kids is always a challenge, because they would rather be playing, running, coloring, or really anything than being still for a dude with a beard taking pictures...

Fun Thanksgiving Turkey

We wanted to make a fun thanksgiving turkey cover photo for anyone who wants it. As always, if you ever need any help with your graphic design work, don't hesitate to contact us. You can always click here for a free consultation on your next project. Click...

Live Oak: Downtown Planning

This week I had the opportunity to participate in a downtown visioning meeting held at in Live Oak, right next door to our office.The meeting was much like many of other meetings I've attended about how to develop Live Oak's potential for economic growth,...

YELP and Restaurants

If you manage a restaurant in Live Oak or any of the towns in North Florida off of I-10... How are you taking advantage of Social Media?Most restaurant owners know they should have a facebook page, and a website (preferably a website that is mobile...

Social Media vs Website

The false dichotomy of social OR website is a mistake. Too many times we' e seen small businesses with a tight budget try to make the choice between investing in a website OR committing to an active social media presence. I tell people that is...

Wildlife Filming Tips

The term ‘minimalism’ is a trend from early 19th century and gradually became an important movement in response to the over decorated design of the previous period. Minimalist architecture became popular in the late 1980s in London and New York.

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